Monday, 13 February 2017

Lev Manovich - On Broadway (adolf)


 Dr. Lev Manovich is one the leading theorists of digital culture worldwide, and a pioneer in application of data science for analysis of contemporary culture. Manovich is the author and editor of ten books including Cultural Analytics (forthcoming), Instagram and Contemporary Image, Data Drift, Software Takes Command, Soft Cinema: Navigating the Database and The Language of New Media. 
"Lev Manovich is the only media theorist around who is talking not just about what computers do but how they do it" - Ellen Lupton, curator of contemporary design at Cooper-Hewitt National Design Museum, NYC. 


ON BROADWAY 
The interactive installation On Broadway represents life in the 21st century city through a compilation of images and data collected along the 13 miles of Broadway that span Manhattan.  
The result is a new type of city view, created from the activities of hundreds of thousands of people.  

The whole project was focued on one street of NYC – Broadway. Broadway runs through the middle of Manhattan Island curving along its way. What happened was they selected points at 30 meter intervals going through the center of Broadway, and made 100 meter wide slices centered on every point. The result of this is a spine-like shape that is 21,390 meters long and 100 meters wide. They used the coordinates of this shape to filter the data obtained for all of NYC. 
Instagram images and their locations, time, tags, descriptions and so on were downloaded in Manovich's lab in real time for over 158 days in 2014. Image and data include 660,000 Instagram photos shared along Broadway during six months in 2014. They also used the same technique to gather images and data from Foursquare, Twitter, Taxi's and Income.

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INSTALLATION 
The result of our explorations is On Broadway: a visually rich image-centric interface, where numbers play only a secondary role, and no maps are used. The project proposes a new visual metaphor for thinking about the city: a vertical stack of image and data layers.  
There are 13 such layers in the project, all aligned to locations along Broadway. As you move along the street, you see a selection of Instagram photos from each area, left, right, and top Google Street View images and extracted top colors from these image sources.  
We also show average numbers of taxi pickups and drop-offs, Twitter posts with images, and average income for the parts of the city crossed by Broadway. To help with navigation, we added additional layers showing names of Manhattan neighborhoods crossed by Broadway, cross-streets and landmarks.
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